Fast Twitch Energy Drink Launch Campaign
Fast Twitch is an energy drink made by Gatorade with athletes in mind. So naturally we launched with the NFL. First, with a teaser spot during Thursday Night Football that ignited the airwaves. Second, with a Super Bowl content machine that ignited social.
Fast Twitch Super Bowl Tunnel
As the drink players slam before hitting the field - we know pregame hype. And nothing is more hype than the tunnel. So we held a contest for the best tunnel hype on Tiktok for a chance to go to the Super Bowl LVII. The contest garnered 3.8 Billion views.
The Content Engine
Over three days at the Super Bowl, we shot non-stop social content, underscoring the brand as THE energy drink of the NFL and pro athletes (and creators) everywhere. Among the content was a stunt where newly retired JJ Watt delivered the first cases of Fast Twitch to a Circle K, and a video where DK Metcalf jumped to *ahem* unbelievable heights. The latter went viral - generating over 54.8 million views, 260 million impressions, 200+ news stories, and sparking a seriously hot debate. It also earned us some industry nods.
🏆 ONE SHOW / Shortlist
Social Media, Single Post
