Fast Twitch Energy
In year two, we brought the world of Fast Twitch energy to life with NFL superstar George Kittle, NBA legend Karl Anthony Towns, and mega TikTok influencer Carson Roney. We created a visual world of Fast Twitch, twisting and suspending the laws of physics. One sip of Fast Twitch has athletes moving at hyperspeed while everything around them moves in slow motion, turning practices and pick up games into wild displays of explosive athleticism.
Social
Our campaign social was designed to entertain as well as feel authentic to our athletes. For Kittle that meant going all in on humor. For Carson we co-opted evergreen trends that let her personality shine.
Untamed Energy
To play up Kittle’s wild energy, we created a wild post. Then we took it one step further and printed tshirts as a surprise for Kittle and his family. Our untamed energy even made it to the field on game day.
