What is Izze Fusions?

PepsiCo was turning their popular fruit drink into a soda — dubbed Izze Fusions. This kind of juice, sort of soda was right in the middle, and refused to be defined. Why bother? We decided it’s way more fun to do your own thing anyways, so we leaned into unapologetic originality. Flavor inspired vignettes and wacky copy drummed up curiosity and caught attention, and people did, in fact, drink it or something.

But what Iz it really?

An art director’s dream with a pastel palette for the ages. We explored every possible wild combination of fruit and bubbles and color.
The result was 100+ pieces of super strange but very beautiful content.

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Associate Creative Director Art: Josh Yeston
Associate Creative Director Copy: Daniel Sanders
Art Director: Sarah Tosques
Copywriter: Kyle Kimball

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