We Bring More Than We Carry
We partnered with the IRC (International Rescue Committee) to shed light on International Refugee Day. It was important that our campaign not only spread the word, but empower refugees, and change the narrative around them. Rather than focus on the tangible things they carry with them, we celebrated all that they bring, from dreams, and skills, to experiences, and traditions.
Real refugees were at the heart of our campaign, and our film featured their unique stories, photos and film, and their voices.
Social and OOH
Our campaign lived beyond the film, with digital out of home, posters, and social.
We amplified the narrative with celebrity partners, and had Tiktok creators share their stories of what they brought as refugees.
🏆 ANTHEM AWARDS / 2x Bronze Winner
Humanitarian Action & Services, Non-Profit Campaign
Humanitarian Action & Services, Social Media Content, Campaign or Channel
🏆 PR AWARDS / 2x Finalist
Best in Nonprofit, Best in Social Media
CD: Kristina Caizley
Copywriter: Kaitlyn Powers